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Endorsements

What executives and industry experts are saying about Source Code China - The New Global HUB of IT Outsourcing:
(listed below in alphabetical order by company name)

AIRBUS
"Cyrill Eltschinger's book provides a unique perspective on this amazing country and insight into the next wave of outsourcing. With China asserting itself as a major force in the world economy, the book provides the first hard look at this market."
Laurence Barron
President, Airbus China

==========================

ATOS ORIGIN MIDDLE EAST
"The strength of Mr. Eltschinger's experience in China over the last decade flows through his vision in this book. He demonstrates the power of IT outsourcing in China, and that it will outpace its rivals. For understanding China 's upcoming role in global IT, it is required reading and a necessary reference."
Ferras Zalt
Chief Executive Officer, Atos Origin Middle East (AOME)

==========================

CEIBS
"As would be expected from a leading China and globally experienced IT thought leader, Cyrill Eltschinger has provided an insightful, useful and well-documented book on the technology outsourcing landscape in China. The on-the-ground insights and lessons of experience, from both strategic and tactical perspectives, make this a must read for senior executives with outsourcing decision responsibility, indeed all executives, considering China as an expanded base."
William H. Mobley, Ph.D.
Professor of Management, China Europe International Business School (CEIBS)
CEO, Mobley Group Pacific Ltd., Shanghai

==========================

DELOITTE
"As history has shown so many times, China has an ability to know when to take the next step towards economic advancement. Today, it sees opportunity in the highly competitive arena of information technology outsourcing. Cyrill Eltschinger's Source Code China examines the depths of a remarkable shift towards a value added economy. After reading this book, you'll see once again how China is positioning itself for leadership in this growing area."
William G. Parrett
Chief Executive Officer, Deloitte, May 2007

==========================

EGON ZEHNDER INTERNATIONAL
"This book provides superb insights into the evolution of China for the recent past, providing compelling discussion as to the landscape and lessons for outsourcing to China . Its great coverage on not only 'why' and 'what' but also 'how' makes this book a 'must-read' for key business executives."
Dennis Ku
Managing Partner, Egon Zehnder International China

==========================

HEWLETT-PACKARD
"This book tells the complete story of how the sleeping giant - China - is awakening to play a major role in the IT outsourcing field. Mr. Eltschinger has made an accurate assessment of the global outsourcing business and an in-depth analysis of why China is becoming 'the new global hub of IT Outsourcing.' This is a must-read to understand IT outsourcing in China and its impact on the rest of the world."
Dr. Andrew Lai
VP/GM, Global Delivery China Center, Hewlett-Packard Company
Board of Directors, Shanghai Hewlett-Packard Co. Ltd.
Dean, HP Software Engineering School in China
International Economic Advisor to City Mayor of Chongqing, China
IT Strategy Advisor, City Mayor of Chengdu, China

==========================

IBM
"Companies, large or small, are striving to become globally integrated-enterprises with the agility to utilize talents from anywhere in the world to deliver products and services to customers anywhere in the world. But many are concerned about handing over critical missions to people in countries that are multiple time zones away and may speak a different language. In his book Source Code China, Mr. Eltschinger provides compelling reasons why any company can benefit from IT outsourcing to China, a country that is rapidly becoming the destination of choice for most enterprises."
Charles Pau
Director, Globalization Architecture and Technology, IBM

==========================

IMD
"This book is giving excellent practical insights when it comes to many aspects of doing business in China . As technology outsourcing continues to play an important role in the globalization strategy of leading enterprises, the demand for qualified talents keeps on rising - well discussed in the book! It is a 'must read'!"
Peter Lorange
President, International Institute for Management Development (IMD), The Nestlé Professor

==========================

MILBANK TWEED, HADLEY& McCLOY LAW
"People in the IT industry have been waiting for someone to comprehensively address the issue of the world's fastest growing technology market - China. With well over a decade of experience in China's software and outsourcing markets, Eltschinger's book demands the thorough attention of anyone with a serious intention to effectively deal with transactions there."
John K. Halvey
Partner, Milbank Tweed, Hadley & McCloy

==========================

MIT SLOAN
"Source Code China is a must read! With enterprises increasingly depending on advance data and information processing systems to ensure business success, sourcing quality services from the right shore and at an effective rate are undeniable critical success factors to 'winning' in an always more global economy. Mr. Eltschinger's book is an excellent, long-awaited 'wakeup call' in sharing knowledge with a professional audience on what China has to offer in terms of high-tech sector framework, talents, key players and why this market is an 'essential shore' when it comes to making a strategic decision, today, on technology outsourcing and related business support services."
Dave Weber
Director, MIT Sloan School of Management

==========================

MITSUI
"In this book Cyrill Eltschinger captures the dynamics for an impending global shift in demand for outsourcing services to China . Indeed, as utilization peaks in India and surfeit talent hits the Chinese market, the tide swells for China 's IT service sector. Fortunately, China has already begun preparing for this shift by enhancing its legal infrastructure, acknowledging the need to cultivate new industries and committing to increase the level of language skills among its graduates. But widespread demand for China's IT service sector is also predicated on a shift in emphasis from product-oriented software development processes to service-focused software outsourcing and from low level one-off contracting work to larger scale project management business. And this presents the possibility for another kind of sea change we will have to watch as IT service providers in China climb their own experience curve."
Toshihiro Soejima
Executive Vice President, Mitsui & Co., Ltd.

==========================

MOFCOM CHINA
"The next five years will be a critical period of time for the continuous expansion of the world market for software and information services outsourcing, and a period of opportunity for China to speed up the growth of software and information services outsourcing. China will continue to generate strong market demand for the global software industry."
H.E. Bo Xi Lai
Minister, China Ministry of Commerce (MOFCOM)

==========================

NESTLE
"China was the world's largest economy until the beginning of the 19th century. After some eclipse, China is now re-emerging back to the front. In his book, Cyrill Eltschinger addresses an important perspective: China is not only 'the factory of the world,' it is also becoming a major technology services hub. For all of us, it is a fascinating experience to participate in this impressive evolution."
Josef M. Mueller
Chairman & CEO, Nestle ( CHINA ) Ltd.

==========================

NOKIA SIEMENS NETWORKS
"With China already a leading outsourcing destination and rapidly climbing, finally someone is taking a look at this booming industry. This book is the first professional assessment that analyzes how outsourcing works in China and what decision makers need to use this market effectively and to compete globally."
David Ho
Chairman, Greater China Region Nokia Siemens Networks

==========================

OUTSOURCEWORLD
''Organizations not sourcing IT services from China are literally missing the boat. Mr. Eltschinger's book takes readers on an intellectual journey explaining how and why China is becoming the premier offshore destination for businesses all over the world. This is a must read for any business executive and I highly recommend you knock this one off your reading list immediately."
David Etzler
Chief Executive Officer, OutsourceWorld

==========================

PRICEWATERHOUSECOOPERS
"Thought provoking and very informative about China; a trigger for some serious soul-searching among India offshoring advocates."
Gopal Kuchibhotla
Associate Director & Leader, Offshore Advisory Services, PricewaterhouseCoopers, India

==========================

SCHNEIDER ELECTRIC
"This book demonstrates China's credentials as the new hub of offshore IT services. China has proven to be the place to offer advantages in quality, service, and cost. As businesses move east and grow into Asia, China is where it's happening, and that is where we will be."
Steve Little
Senior Vice President and Chief Information Officer D.S.I., Schneider Electric

==========================

SIEMENS BOARD MUNICH
"Asia Pacific plays a significant role in outsourcing activities and is now making a major transition to high value services such as IT services. Particularly China and India, with their large domestic markets, world-class infrastructure, low cost base, largest numbers of annual IT talents and capability to shape standards, is becoming a global outsourcing powerhouse. Source Code China provides an insightful touch with reality of how China is reshaping the global market for offshore IT services."
Prof. Dr. Dr. Klaus Wucherer
Executive Vice President, SIEMENS

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SIEMENS SLC
"Sourcing IT in 'low cost, high performance' countries like China is the key success to qualitative, cost effective IT services and application development. For a growing number of industry players, across sectors, sourcing IT services in China will guarantee a future and will help them to maintain leadership in the global market. Mr. Eltschinger's book gives a very comprehensive overview of the gain in momentum taking place in the field of IT outsourcing in China . This will help CIOs, IT executives, procurement specialists and top management to grasp a strategic vision into the Chinese IT outsourcing market."
Bjarne Erik Roscher
Chief Information Officer, SIEMENS SLC

==========================

SOFTTEK
"Having spent over 13 years in China, and given his extensive IT experience and Western origin, Cyrill Eltschinger presents a unique perspective of the enormous potential of China as an outsourcing destination. Through direct experience and research, he understands the global sourcing arena as it compares with China; more importantly, as an entrepreneur, he has lived first hand the pros and cons of doings business in China . I've enjoyed reading Source Code China and considerer it an essential primer for those of us who 'want to be in the game.'"
Benigno López
CEO, Softtek US, Near Shore ® Services

==========================

STANFORD UNIVERSITY
"Mr. Eltschinger writes convincingly on China's growing capabilities for providing information technology enabled services (ITES). Like its great neighbor to the west, India, he shows that China has a promising future in ITES. Like India, China offers its own unique advantages and challenges, in a very rapidly evolving economy."
Rafiq Dossani
Senior Research Scholar, Stanford University

==========================

TEXAS A&M UNIVERSITY MAYS SCHOOL OF BUSINESS
"Few aspects of the 'flat world' economy are more important than the subject of this book, and few people, if any, know more about the subject than its author, Cyrill Eltschinger. Cyrill has been engaged in information technology pursuits since his graduation (from Texas A&M, I'm pleased to say), and has watched in the heart of China how the technology outsourcing industry has emerged as a propelling force in the emergence of China as a global economic power. I recommend this book to anyone who wants not only to grasp 'why China' for technology outsourcing, but also to better understand the current and future leading role of China in that industry."
Dr. Kerry Cooper
Cullen Trust Professor of Business Administration and Executive Director of International Business Programs in the Mays Business School at Texas A&M University

==========================

TPI
"
Although one can always quibble about exact timing, a successful engagement in business support and IT services to China is a strategic asset for today's leaders. There can be no doubt that the center of the economic world is rapidly moving toward Asia Pacific in general and China specifically. I personally found Source Code China an excellent resource and I have already referred it to a number of colleagues."
Dennis McGuire
Founder and Chairman, TPI

==========================

T-SYSTEMS
"This book is a must-read for all business executives and IT-decision makers with or without previous offshoring experience. Eltschinger's work makes it critical to put China at the top on the list of IT services and outsourcing market destinations. It provides an excellent, practical insight into China and how the market is becoming the key to gaining a competitive advantage in the global services race. Eltschinger's deep expertise in China and outsourcing make the messages credible and powerful."
Eric Verniaut
CEO, T-Systems Region America

==========================

USITO
"Cyrill Eltschinger has been a pioneer in China's IT services industry for over a decade and knows the dynamics of China's emerging outsourcing/BPO business from the ground up. Business leaders that will evaluate or reevaluate China in their global IT outsourcing strategies will find this work to be a very helpful professional reference."
Gregory T. Shea
President and Managing Director, United States Information Technology Office (USITO)

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